Black Friday is this week and Google is highlighting Black-owned businesses with the help of T-Pain and R&B songstress, Normani. Google’s initiative for their second annual Black Owned Friday to change the way consumers shop on Nov. 26. For the shoppable video, T-pain and Normani both performed the original track in the video. The video features 100 products from more than 50 Black-owned businesses, including Talley & Twine, Partake Cookies, Redoux, Red Bay Coffee, People Of Color Beauty Nail Polish, BLK & Bold Speciality Coffee.
The video highlights an array stars including singer-songwriter Tanerélle, comedian Desi Banks and directed by Daps.